For companies and startups to succeed, they need to have a successful PR strategy. However, the path to securing positive public perception is a long process. When it comes to PR, it is crucial to understand the project/client’s PR goals and create a strategy that serves the purpose. The thing…

Credibility is a key ingredient in the success of any cybersecurity startup. You attract loyal customers and business partners because they trust in your brand. Given the right PR strategy, it’s possible to build a cybersecurity brand which people trust. What makes cybersecurity PR different? Cybersecurity PR is different because the industry faces a unique…

When you first start your company, you want to grow it. You want to get results as quickly as you possibly can. However, like everything that you need to work at, it takes time. You may not have the revenue to create exposure for your business, but once you learn…

When you start a business, it can be nerve-wracking and hard but when you present your pitch it needs to be eloquent, concise and have a great design. It is important to understand when the best time to launch your business is and how to explain what your company does. …

At this moment, SEO and PR are almost exclusively linked because the most important SEO factors are backlinks and content which are the natural outputs of PR. A mistake that companies don’t realize they are doing is approaching SEO and PR as two separate things. Because of that, it can…

Public relations is usually either oversimplified or overcomplicated, meaning that people often assume it’s either based on a sole objective or too abstract for them to figure out. In this guide, I will break down the process of building a great PR strategy for any tech startup. To create a…

“Our methodology looks at the skills a student should acquire from a role-based perspective,” Beyondskills founder Davide Carmeci says. “We analyze the job description for each role and define the standard requirements that hiring managers expect to find in their job candidates. Our instructors then build their syllabi with those…

For the layman, ROI (Return on investment) is a way to measure and evaluate the efficiency of an investment. It can be difficult to calculate ROIe, so this guide will show the best ways to measure it and how to use it in your digital PR strategy. In this article…

When people decide to purchase a watch, they want it to last because for any one out there that has bought one for themselves or as a gift, they can be very pricey. That is where Chotovelli & Figli comes in. It all started in the late 1920s with Simone…