A How-to Guide to Tech Start-Up PR — Pressfarm

9 min readJul 14, 2020

Public relations is usually either oversimplified or overcomplicated, meaning that people often assume it’s either based on a sole objective or too abstract for them to figure out.

In this guide, I will break down the process of building a great PR strategy for any tech startup. To create a successful PR strategy, one should consider the following factors:

  • What is tech PR?
  • What can tech PR accomplish?
  • When should you start investing in PR?
  • How does one create a tech PR strategy?
  • What types of tech PR exist?

What is tech PR?

PR is the process of building a relatable public image of a brand or organization to attract potential clients and customers. So, with this skeletal concept of PR, tech PR simply accomplishes that task by using the media to create a positive reputation for your technology and digital business.

The reason businesses need tech PR is because not only is it reputation management, but it can also be used to overcome challenges. In today’s digital age, tech PR is a necessary ingredient in an organization’s success.

What can tech PR accomplish?




Find journalists to write about your startup. Saves the hassle of having to track down press. Go to press.farm