April Utility Garments: Quality Workwear for a Lifetime — Pressfarm

“It’s about creating durable workwear which also looks great,” April Utility Garments founder Patrik Rolf says. “All the small things matter. The difference with our clothing is in the detail and the uncompromising approach to quality.”

Solving a common problem

When buying clothes, the average person prioritizes comfort and durability. If working is a big part of your life, it’s even more important to find clothes which will give you value for your money while also providing comfort. Patrik founded April Coffee Roasters in 2016 and, just last year, he embarked on a quest for the perfect workwear while trying to provide his staff with work clothes.

It was during this quest that he was inspired to launch April Utility Garments — workwear for men who enjoy the outdoors and value quality. “It all started with us wanting to make workwear for our team,” Patrik says. “We explored the possibility of collaborating with other brands but that quickly grew into us deciding to design and produce the clothes ourselves.”

The creators of April Utility Garments draw inspiration for their designs from the street corners and boulevards of the world they experience on their travels. Each collection is inspired by one of three characters — The Creator, The…