Common PR Strategy Mistakes for Companies to Avoid for 2021 — Pressfarm

  • What is an effective PR campaign?
  • Common PR mistakes

What is an effective PR campaign?

1) Set a Goal, its Limitations, and Metric of Success

2) Know the audience

3) Choose the right platform

4) Find the creative angle

5) Distribute wisely

6) Build relationships with journalists

Common mistakes in PR

1) No research or understanding

2) Spread no-news or too much news

3) No media relations

4) Lack of a pitch

5) Targeting only top media

Conclusion

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