How PR is Different for Enterprise Companies vs. Smaller Startups | Press Farm

As consumer habits have evolved in recent years, traditional PR agencies have needed to change direction and adapt in order to gain traction for their clients. It’s true, most PR strategies revolve around memorability but there are many differences between PR for enterprise companies and smaller startups.

For example, PR for enterprise companies most often involves a lot more bureaucracy and time when it comes to approval for various tasks. What’s more, PR strategies for large organizations will usually demand a more advanced skill-set that will require the attention of a dedicated PR department.

At the same time, budget is an obvious difference between the two and enterprise companies have their own team of PR professionals along with easy access in terms of gaining traction with media outlets.

But what does this mean for smaller startups?

Well, it means that smaller startups will often need a helping hand and different tactics for gaining publicity. However, in order to know how PR is different between these two, it’s important to better understand the intricacies involved with press releases, media kits and pitching to media outlets: