How Startups & Entrepreneurs Can Help their Businesses Survive COVID-19 — Pressfarm

pressfarm
5 min readMar 26, 2020

When the announcement first emerged about the virus, we all thought that it would be like all the others. Something that would panic people for a bit and then slowly die away or be resolved and we could go back to living our lives.

However, we are now seeing the impact of the virus all over the world and we are all trying to adapt with the situation that we have been given.

The workforce has taken such a massive hit with many people not being able to go to work, people with small businesses that are just trying to stay afloat and people not getting paid on time.

For people that work in offices, they are able to continue working from home and adjust as best they can. But, with there being so many small businesses out there, how can all of them succeed? Depending on what type of business you have, there are ways that it can succeed even with a massive influx in the market.

If you are a startup founder or entrepreneur, you rely on incoming cash and daily cash flow in order for your business to survive and in order for that to happen, you need to figure out ways to maximize resources and perhaps use new services or tools to maximize efficiency while also supporting fellow businesses that you want to stay afloat as well.

At this time, it is important to find ways to stand out amidst all the coronavirus media coverage. It is during this time that a lot of media outlets are looking for ways to diversify their news and get away from all the virus affiliated press. The perfect time for founders with stories worth telling to get ahead of the sad news stream is now.

Using Pressfarm, entrepreneurs can get a PR strategy, a targeted media list, press release writing and distribution and media outreach all catered for in order to get them featured in publications that are looking for stories right now.

1. BE CREATIVE in your sales/marketing

If you are still open for business, it is important for your customers to know that. Whether you are on social media or still going old-school, you need to make sure that they know how to interact with you during these times.

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