How to Create ROI in PR and Marketing in 2020 — Pressfarm

6 min readJul 1, 2020

For the layman, ROI (Return on investment) is a way to measure and evaluate the efficiency of an investment. It can be difficult to calculate ROIe, so this guide will show the best ways to measure it and how to use it in your digital PR strategy.

In this article we will discuss:

  1. What is ROI in PR?
  2. ROI for PR today
  3. How to measure PR ROI
  4. How are we measure ROI?
  5. How to track ROI long term

Remember, with Pressfarm, you get various services that cater towards your needs in PR. From media lists to media outreach, media kits, email pitch guides, press releases and directory submissions; Pressfarm’s affordable startup-focused PR services will come in handy.

What is ROI in PR?

It is important to understand that ROI in PR and marketing is generally split into two categories; monetary gains like sales revenue increases and earned media gains that increase a startup’s reputation and credibility. Businesses are quite familiar with a company’s monetary gains because it has existed before social media and technology. However, nowadays it is important not to neglect earned media gains if you want your startup to be successful. If you want to achieve an accurate ROI for your PR strategy, it is important to understand both.

ROI for PR today

What is a press release and what’s its purpose?

In order to get bette understanding of a press release, you can take a look at press release templates to get a detailed understanding and step-by-step guide to write a press release. Basically, the goal of a press release is to gain media coverage by sending it to media outlets. It is one of the main components of a well-balanced PR and media strategy. Take a more detailed look by looking at “How to pitch to journalists”.

ROI can be a bit difficult to measure. Impressions and media mentions can provide a sense of efficiency in a…




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