How to Create ROI in PR and Marketing in 2020 — Pressfarm

6 min readJul 1, 2020

For the layman, ROI (Return on investment) is a way to measure and evaluate the efficiency of an investment. It can be difficult to calculate ROIe, so this guide will show the best ways to measure it and how to use it in your digital PR strategy.

In this article we will discuss:

  1. What is ROI in PR?
  2. ROI for PR today
  3. How to measure PR ROI
  4. How are we measure ROI?
  5. How to track ROI long term

Remember, with Pressfarm, you get various services that cater towards your needs in PR. From media lists to media outreach, media kits, email pitch guides, press releases and directory submissions; Pressfarm’s affordable startup-focused PR services will come in handy.

What is ROI in PR?

It is important to understand that ROI in PR and marketing is generally split into two categories; monetary gains like sales revenue increases and earned media gains that increase a startup’s reputation and credibility. Businesses are quite familiar with a company’s monetary gains because it…




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