How to Create ROI in PR and Marketing in 2020 — Pressfarm

For the layman, ROI (Return on investment) is a way to measure and evaluate the efficiency of an investment. It can be difficult to calculate ROIe, so this guide will show the best ways to measure it and how to use it in your digital PR strategy.

In this article we will discuss:

  1. What is ROI in PR?

--

--

--

Find journalists to write about your startup. Saves the hassle of having to track down press. Go to press.farm

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Steven Spielberg’s Avatar and Deepak Kanakaraju’s customer avatar

Strategic Partnership Announcement: NFTGO.io and 1kPixel.io

Sendy has Launched

The Beginner’s Guide To Successful Inbound Marketing

So You Want to Start a Podcast? Part 3

How to correctly write a corporate mailing

How to get perfect sales email deliverability

Plan the best Influencer Marketing actions for your business

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
pressfarm

pressfarm

Find journalists to write about your startup. Saves the hassle of having to track down press. Go to press.farm

More from Medium

Marketing Communication Budget Allocation

Cloudways vs Bluehost — Which Is Best For Your Business

Cloudways versus Bluehost Web Hosting Comparison — Image of cloud computing

Here is why people fail in understanding Marketing Automation

The Beginner’s Guide To Instagram Marketing

Instagram Marketing