How to Run a Successful Pre-Launch Kickstater Campaign in 2020 — Pressfarm

7 min readApr 15, 2020

Have you ever wondered why less than half of crowdfunding campaigns manage to reach their desired targets? Generally, 33% is the accepted standard of success but there must be a way to blueprint a successful framework. This article will focus on how to attract the necessary pre-launch subscribers and the utilization of vital components of that success like public relations. Firstly, let us develop and go through what we call the best pre-launch crowdfunding campaign checklist:

A- Brainstorm a concept or idea

B- Analyze self, product and market environment

C- Design a prototype

D- Shoot high resolution pictures and videos of our product (s)

The penultimate goal of the pre-launch campaign is to identify a quantifiable following that will attract as many investors on the day of the launch and the rest of the investment within a short period of time. A good projection of the goal would be one that gets at least 30–50% of it’s total funding from the pre-launch subscribers alone.

Put in an equation shared by Indiegogo…


S=number of prelaunch subscibers needed to hit the minimum target

E=The launch announcement emails conversation rate

T=Total funding goal

P=Percentage of the total funding goal expected to be covered by prelaunch subscibers

Calculation would be: S= (T*P)/E

Now, things are never as simple as applying an equation to getting satisfactory results, so let’s look at four major barriers to an effective pre-launch crowdfunding campaign to avoid the unnecessary mistakes:

  • The product (s) does not carry a resonance with the targeted audience or customers
  • Faulty planning, poor flexibility when things go wrong
  • Unattractive perks

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