Member-only story
How to Write a Cold Email Pitch to Get PR in 2020 — Pressfarm
When you first start your company, you want to grow it. You want to get results as quickly as you possibly can. However, like everything that you need to work at, it takes time. You may not have the revenue to create exposure for your business, but once you learn how to pitch, things will work out in an effective way.
Key Components to Writing the Perfect Pitch
- The body of email is short but personalized
- The subject line is concise, but able to attract the reporter to open the email
- Addresses the reporter by name
- Sent to relevant media outlets who write about your topic.
- If you already have a relationship and ready to pitch a story, you can explain why a press release would be beneficial to their publication
- Holds an emotional hook for reporters, so they want more information.
- Don’t use buzzwords.
Are you having a difficult time pitching? Would you like help with your media list creation, or a PR strategy, media kit and email pitch? Pressfarm is ready to help you with all these aspects today. Sign up here!
