How to Write a Cold Email Pitch to Get PR in 2020 — Pressfarm

5 min readApr 13, 2020

When you first start your company, you want to grow it. You want to get results as quickly as you possibly can. However, like everything that you need to work at, it takes time. You may not have the revenue to create exposure for your business, but once you learn how to pitch, things will work out in an effective way.

Key Components to Writing the Perfect Pitch

  • The body of email is short but personalized
  • The subject line is concise, but able to attract the reporter to open the email
  • Addresses the reporter by name
  • Sent to relevant media outlets who write about your topic.
  • If you already have a relationship and ready to pitch a story, you can explain why a press release would be beneficial to their publication
  • Holds an emotional hook for reporters, so they want more information.
  • Don’t use buzzwords.

Are you having a difficult time pitching? Would you like help with your media list creation, or a PR strategy, media kit and email pitch? Pressfarm is ready to help you with all these aspects today. Sign up here!

Tips to help your startup get noticed

When you first start out, it is important to SPOT YOUR SOURCES, you need to send your emails to the right people. You want to make sure that you are finding the relevant media sources for your company. You can do that by following industry-related publications and searching on Pressfarm for the journalist contacts working in those outlets. Before you even send an email, you need to DO YOUR RESEARCH. You need to have prior knowledge and research about the audience and market you are trying to emerge in. Try and read about your prospect writers and gain all the knowledge about their work as you can.

In today’s world of journalism, it is important to have a social presence because everything is getting shared and posted through social media. You can even find journalists by following their social profiles and offering comments on their articles in addition to sending cold emails. You also need to connect with sources, personally and professionally…




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