How to write an email that’ll get your startup press

A really simple way to cold email journalists

This method has gotten my startup into TechCrunch, Mashable, ABC News, Reader’s Digest, New York Magazine and countless other publications and blogs.

What isn’t working for you

If you’re trying to get press for your startup you’ve probably emailed all those catch-all addresses. You know, “tips@techcrunch.com,” “news@mashable.com,” or my favorite, “noresponse@ever.sad.”

How to find a relevant journalist to contact

The hard way: Scour publications, journals, blogs and find articles relevant to your startup. Hope that the journalist’s email address is easy to find. It’s not? That’s pretty common. Google their name. Check out their Twitter. Find their email address yet?

A word of warning

Okay so you have a bunch of relevant email addresses and you’re ready to get press. Maybe you’ve thought about it and maybe you’re still thinking it, but no, you can’t write one email and BCC a bunch of journalists. This won’t get you press. Sure, it’s easy and convenient but it’s ineffective…and you’ll just end up annoying people.

Writing your subject

Don’t put too much thought into this. A few examples of subjects that have worked for me:

Writing your body

Imagine you’re telling a friend at a party about your startup. Picturing it? Now write down exactly what you’d say and send it to your journalist of choice. Be quick and casual. Here are a few examples of emails that have worked for me:

Final thoughts

Getting press is really a numbers game. Sometimes you’ll write an awesome email and you won’t hear back right away…or at all. That’s okay. Journalists are really busy and are constantly bombarded with tips and pitches. They also have deadlines to meet and assigned topics to write about. Sometimes your pitch will fit in perfectly and sometimes it won’t.

Find journalists to write about your startup. Saves the hassle of having to track down press. Go to press.farm

Find journalists to write about your startup. Saves the hassle of having to track down press. Go to press.farm