Joe Rogan Definitive Guide on How to Start a Podcast for 2021 — Pressfarm

pressfarm
11 min readOct 14, 2020

With people becoming more visual and fast-paced, podcasts are becoming one of the most popular mediums for obtaining information. Before 2013, podcasts were that grey area that startups and podcasts may or may not have used to relay information to the public. However, they are now becoming the leading platform for unregulated, uncensored conversation.

Because there is an upward trend of dedicated listenership, podcasts help the people who dedicate themselves to creating content through the platform, but it is also the best way for startups to reach their target market through them.

In this article, we will look at:

  • What is a podcast?
  • The PR podcast checklist
  • The Joe Rogan Experience
  • What resources should be used?
  • How to promote a podcast

What is a podcast?

Podcasts are a series of talks or conversations that are generally released episodically with one or more recurring hosts that discuss or debate different topics. They are a great way to build genuine connections with an audience.

The success of podcasts generally comes from the number of subscriptions and repeat listeners. When listenership gets to a large scale, podcasts can run paid ads or endorsements from other businesses and begin building a revenue stream.

Podcasts are also a great public relations benefit for businesses because they generally share information about new products, company information, or general information related to an industry in a relatively informal way. A podcast can provide a format for sharing expertise in the industry, inject enthusiasm and can add an air of authority to the information that may be lacking in the written word.

Since a huge part of public relations is about developing relationships and trust, podcasts are great for potential customers because they want a company that knows the industry.

Hearing the voice of a presenter actually gives the audience a strong connection rather than just reading the information on a webpage. If a company creates regular podcasts, listeners become familiar…

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