Secure Privacy Leverages New GDPR Ruling To Help EU Companies Comply — Pressfarm

GENERAL DATA PROTECTION REGULATION

GDPR’S EFFECTS AND WHICH COMPANIES SHOULD BE MOST CONCERNED

GDPR MISCONCEPTIONS

  1. Many don’t know about it. A survey of 1350 companies around the world by cybersecurity consulting firm NTT this spring found that a lot of them have no clue about this yet.
  2. People think it involve EU companies only.
  3. Pre-checked checkboxes are not allowed (not affirmative action).
  4. Some think it’s the cookie law over again. It’s much more than that. GDPR doesn’t care about cookies. It cares about how you handle your data. Cookies are to be eaten. Not to be stored.
  5. Consent: One of the big concepts that GDPR morphs is consent. Companies already need consent to process someone’s data, but until now they only had to ask once, and that covered all uses. Not anymore. GDPR’s ‘unbundled’ consent means getting separate permission to use customer data for different things, such as marketing, maintenance, fraud checks and support. Documentation is also stricter: businesses must record when that consent was given. Neither can service providers assume consent by ‘pre-ticking’ boxes and forcing people to untick them. Instead, they must make consent clear in legal contracts.
  6. Right to erasure: Any consent a customer gives isn’t automatically forever, either. Another key change under GDPR is the right to erasure (sometimes called the ‘right to be forgotten’). It lets individuals withdraw consent, meaning that a company would have to delete any information it held about them. Those concerned that their data is inaccurate can also restrict its processing instead of requesting its deletion, essentially freezing it while they sort things out.
  7. Many sees it as a compliance issue and not as a business opportunity. The most innovative companies will increase trust and gain from this.
  8. People focus on gathering consent. But GDPR mandates that people equally easy should be able to opt-out of consent. We support that.

CONSEQUENCES OF NON-COMPLIANCE TO GDPR

EFFECTS ON SMEs AND STARTUPS

SECURE PRIVACY’S BENEFITS FOR COMPANIES

  • Get to our website and scan your website of legal risks.
  • Avoid a UX nightmare
  • Get access to GDPR materials, e.g. a GDPR privacy policy template.
  • A granular consent system, which can be tailed to show notifications (legal and non-legal).
  • Simple cloud setup.
  • Documentation and reporting options.
  • Visual screenshots with our screen grabbing technology of the actual consent being made.
  • Opt-out functionality with a widget placed on your privacy page.

SECURE PRIVACY’S PLANS FOR THE FUTURE

  • To build technological partnerships with both European and American Privacy companies.
  • To expand sales overseas in US.
  • To open more offices in the EU and US.
  • Being in the forefront of technology, we’ll continue to leverage this. Expanding our efforts into machine learning and AI.

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