Steve Jobs Definitive Guide to PR & Marketing for Early-Stage Startups and Entrepreneurs — Pressfarm

Brief Introduction to Steve Jobs

The Steve Jobs PR strategy

Examples of how Steve Jobs used PR effectively

1) People before product

2) Get the Media On-Board Early

3) Taking Pre-orders

4) Creating Suspense

5) Making Something Beautiful

6) Illusion of scarcity

7) Unconventional Marketing

Lessons We Learn from Steve Jobs

a) Love what you do

b) Put yourself in the customer’s shoes

c) Be the best in your niche

d) Bring a game-changer

e) Presentation is important

Steve Jobs Legacy

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