The Ultimate Guide to creating a Startup Press Kit in 2020 + case studies — Pressfarm

Table of Contents:

  • What is a press kit?
  • Why you need press kits
  • How to write a press kit
  • When to use a press kit
  • Common press kit mistakes
  • Examples of press kits

What is a press kit?

  • Your readers and customers
  • Current and potential advertisers
  • Journalists and PR professionals
  • Investors
  • Potential employees

Why startups need a press kit

To get help with your own press kit and distribution of the same to journalists and media outlets, check out our packages HERE

How to write a press kit

  • Year your company was founded
  • Who the founders are
  • Where it was founded
  • When it currently operates
  • How many employees it has
  • Other notable team members
  • Names of prominent clients
  • Principal investors
  • Fundraising statistics
  • Growth statistics
  • Major products/services
  • How much those products/services cost
  • When those products/services were launched
  • Where those products are made
  • What materials those products use
  • What platforms any mobile productsare available on
  • Overarching market statistics

1) A brief history of your company

2) Company vision and values

3) FAQs

4) Visuals/Logo

  • High-resolution photos: You generally want your photos to be at least 300 DPI (dots per inch), rather than low-resolution so that it allows the images to be printed in high quality.
  • Image in multiple sizes: As mentioned before, you should give readers a variety of image sizes so that they can share the photos on any platform. These are some image sizes you should consider:
  • Vector Images: In order to avoid outdated or low-quality visuals and logos, you should post them as vector images along with the other graphics on your media kit page. The reasoning for that so that media outlets and readers can easily resize a vector graphic to their liking without losing quality and by providing your audiences with great images, you increase your ability to control what is being presented about your brand.

5) Contact Information:

6) Demographics

7) Social media

8) Articles and press

9) Highlight clients and partners

Common press kit mistakes

Distributing your press kit

Examples of successful press kits

1) Airbnb

2) Design Roast

3) Kickstarter

4) Buzzfeed

Conclusion:

To get help with your own press kit and distribution of the same to journalists and media outlets, check out our packages HERE

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