At this moment, SEO and PR are almost exclusively linked because the most important SEO factors are backlinks and content which are the natural outputs of PR. A mistake that companies don’t realize they are doing is approaching SEO and PR as two separate things. Because of that, it can reduce the effectiveness of both activities and it can also increase the costs when managed as separate entities. It is definitely possible to create a combined SEO PR strategy to increase effectiveness and while minimizing on costs.
This guide will help your business understand how to build an SEO PR strategy, the factors that we will look at are:
- How to create a combined PR & SEO content strategy
- Guest posting for SEO
- How to win press mentions with backlinks
- When and how to syndicate content
- How press releases can (and can’t) benefit SEO
How are PR & SEO linked?
The question that you may have or are curious about before we dive into the different factors of combined PR & SEO strategy is: how are they both linked?
One of the most important parts of SEO is backlinks. You need to get the right type of backlinks preferably from high authority…
