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Danny Tirmizi, Founder and CEO of We Sway — left , Jeremy Siracusa, Co-founder of We Sway — Right

We Sway Launches Kickstarter Campaign to Help Startups Leverage The Power of Influencers — Pressfarm

Danny Tirmizi is the founder and C.E.O of We Sway, an app that promises to make it easy for businesses to acquire customers by leveraging the power of influencers. The concept of an influencer is fairly new in the market and so many entrepreneurs, founders, and business owners are still getting acquainted with it. However, it is very simple; someone who has a large following in a particular segment and is able to affect how their fan base relate to things, products, people, etc. By typing a few words and posting on their various platforms, they can influence how people receive your product or perceive your brand. They can also influence whether people buy or not. This is the new age of marketing, and such is what We Sway wants to help small businesses leverage to grow.

WE SWAY INCEPTION

“For as long as I can remember I have been passionate about innovation. I’m a freelance photographer with no formal training and learned most of my craft through books and tutorials. Which is why I wanted to create a free app made for all the DIY enthusiasts. The app was called Icarus,” Danny says of one of his first ideas.

WHY IS WE SWAY THE CREAM?

It is definite that as entrepreneurs, we think of our applications and ideas as the best in the market. The argument doesn’t stand unless you can show proof for it. However, for startups and young companies, it is a share of both — messaging and proof.

BUSINESS TO INFLUENCER RELATIONS IN A DISRUPTION PLATFORM

Influencer marketing has for a long time been a business to influencer affair beginning from meeting point to the campaigns. We Sway is disrupting that business model because it is unsustainable in the long-run for businesses and influencers alike. If a business is looking for an influencer, searching one by one is a task. For influencers, getting the platform to prove themselves is a big problem. We Sway intends to enhance the relations and business despite putting a subtle shift in the business model.

MARKETING BUDGETS

Several small businesses can hardly afford a marketing budget. While providing a platform that enables increased revenues is very essential, the founders have to find price points that are affordable to the businesses.

CHOOSING THE RIGHT INFLUENCER

One of the most prevalent issues with influencer marketing is that if the business fails to choose the right influencers, they will incur lots of losses. Wasted time in tracking the effect of the campaign, as well as wasted finances are the culmination of bad decisions. The onus is on the business owner to choose the right influencer, as Danny suggests, “Like the saying goes, “You get what you pay for.” The same is true with influencer marketing. Marketing in general is not a guaranteed solution for growing sales, you really have to research who you are hiring to see if they represent your values as a brand.”

MEASURING ROI

Owing to the development costs, our interviewer admits that it will take more than what they have already put in to bring to life the analytics features. In the meantime, companies will use the social media networks to keep track of the campaigns, follow post engagement, and traction. However, with the launch of their Kickstarter campaign, and as they seek more investment funds the analytics features will become part of the app in the future.

GETTING THE RIGHT INFLUENCER

Influencers get tons of proposals on a day to day basis. They are never short of offers to publicise or market something. Therefore, it takes a bit of work to get the right influencers interested in your campaign.

WE SWAY FUTURE

“We are always looking for ways to improve our app. But, there is a BIG update in the future for businesses, influencers, bloggers and more. Besides our Android version in the works, we are currently working on our web based platform which will be a game changer and possibly revolutionize how people will find influencers or even freelancers such as Social Media managers. Our team is really we’re really excited about it and working extra hard to make this a reality! Being a startup, it’s been a tough journey as we are not funded yet and every dollar invested has come out from our own pockets.”

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